Cree® is founded
To light the path towards a brighter, more sustainable future. We imagine a world where our innovative modular solutions provide communities with efficient, durable, and environmentally-responsible outdoor and industrial lighting solutions. By pioneering the way forward in sustainable design and circular economy practices, we aspire to be a beacon of excellence, inspiring others to join us in building a greener, brighter tomorrow.
To light the path towards a brighter, more sustainable future. We imagine a world where our innovative modular solutions provide communities with efficient, durable, and environmentally-responsible outdoor and industrial lighting solutions. By pioneering the way forward in sustainable design and circular economy practices, we aspire to be a beacon of excellence, inspiring others to join us in building a greener, brighter tomorrow.
Our mission is to provide high-quality outdoor and industrial lighting solutions that enhance efficiency, sustainability and safety for communities worldwide. Through continuously improving, innovative modular designs, and a commitment to eco-friendly practices, we aim to empower our customers with longer lasting, reliable, cost-effective lighting solutions that contribute to a brighter, greener future.
Our mission is to provide high-quality outdoor and industrial lighting solutions that enhance efficiency, sustainability and safety for communities worldwide. Through continuously improving, innovative modular designs, and a commitment to eco-friendly practices, we aim to empower our customers with longer lasting, reliable, cost-effective lighting solutions that contribute to a brighter, greener future.
Focus values are values we are continuously trying to improve to differentiate ourselves and provide added value. They include:
Core Values are values we consider as critical just to undertake business. They include:
Focus values are values we are continuously trying to improve to differentiate ourselves and provide added value. They include:
Core Values are values we consider as critical just to undertake business. They include:
At Cree Lighting Europe, we prioritise fair working practices and foster a safe environment for our valued employees. Our dedication to fairness extends beyond our own walls and into our supplier network. We ensure that fair working practices are upheld throughout our entire supply chain.
At Cree Lighting Europe, we prioritise fair working practices and foster a safe environment for our valued employees. Our dedication to fairness extends beyond our own walls and into our supplier network. We ensure that fair working practices are upheld throughout our entire supply chain.
1987
Cree® is founded
1988
RUUD Lighting
is established in Italy
1989
Commercialized
the world's first
Blue LED
2006
First
Lighting-Class LED
2007
First Commercially-Viable
LED Downlight and
LED Streetlight
2011
Cree acquires
RUUD Lighting
2015
Cree WaveMax®
Technology
Introduction
2015
NanoOptic® Precision Delivery Grid™
Precision Delivery Grid EU Design
2016
New building
2017
XSPM Streetlight
First Cree Lighting EU Design
2017
Light Experience Center
2018
Full City Beautification
Line-up
2019
Testing & Compliance
EMC (supervised lab testing)
2019
IDEAL INDUSTRIES, INC.
Acquires Cree Lighting
2019
Manufacturing plant
acquisition
2019
End user
segment extension
2020
SYRIUS
Disruptive Innovation
WaveMax & Litestrong
2020
End user
segment extension
2021
Energy Series
Engineered to exceed
expectations
2021
Manufacturing Automation
2021
End user
segment extension
2022
CITY BEAUTIFICATION
LINE-UP Upgrade & Refresh
2022
NanoComfort
Innovative & Proprietary
Lens Design
2022
is founded
We transform innovation into unique solutions regarding optics, colour quality, controls and product quality while ensuring the highest levels of performance and reliability.
Our teams of talented visionaries are not just dedicated to creating lasting solutions, but in redefining what’s possible.
Our total systems approach is a comprehensive engineering philosophy that combines the most advanced LED sources, driver technologies, optics and form into each product.
The result is highly- reliable luminaire solutions for both indoor and outdoor that reduce energy consumption, extend lifetimes and maximize illumination performance and quality.
Our LED luminaires not only last longer, reducing the amount of energy and resources required for maintenance they also need less energy, making Cree Lighting an ideal opportunity for cities to meet sustainable goals.
We design in Italy; we produce in Italy, offering innovation at your service, facing new challenges in a sustainable way. Lighting, in a better way!
We transform innovation into unique solutions regarding optics, colour quality, controls and product quality while ensuring the highest levels of performance and reliability.
Our teams of talented visionaries are not just dedicated to creating lasting solutions, but in redefining what’s possible.
Our total systems approach is a comprehensive engineering philosophy that combines the most advanced LED sources, driver technologies, optics and form into each product.
The result is highly- reliable luminaire solutions for both indoor and outdoor that reduce energy consumption, extend lifetimes and maximize illumination performance and quality.
Our LED luminaires not only last longer, reducing the amount of energy and resources required for maintenance they also need less energy, making Cree Lighting an ideal opportunity for cities to meet sustainable goals.
We design in Italy; we produce in Italy, offering innovation at your service, facing new challenges in a sustainable way. Lighting, in a better way!
The optical fixtures offer a much higher quality compared to the products used on the market until now, mainly through a few basic aspects which benefit the human eye:
• Removing direct emission which is the main cause of discomfort glare on the human eye.
• Less brightness contrast in the emitting surface between the areas of light and shadow which is one of the major aspects of visual discomfort.
• Reducing pixellation effect, a negative phenomenon for the human eye.
• Improving colour consistency and distribution of the light
Cree WaveMax® Technology is a breakthrough in the execution of waveguide technology that challenges industry-standard assumptions of how light is delivered.
Cree WaveMax® Technology redefines the limits of luminaire design to deliver optimized performance and offer broader aesthetic options - all at an unmatched customer value.
Thanks to a property called Total Internal Reflection (TIR), the light appears at the other end of the strand with very little light lost along its length.
WaveMax® ensures that the light is released and controlled properly, in fact the Cree Lighting engineers have created Diamond FacetTM optical elements, whose unique microscopic characteristics, located inside the optical waveguide platform, extract and distribute a uniform, comfortable light with exceptional efficiency. By using optical elements WaveMax® Technology offers exceptional optical control, thus guaranteeing that the light is soft and pleasant and delivered with maximum precision.
The total absence of direct luminance ensures an unprecedented and perceptible result, in terms of visual comfort and ability to relax the eye, for all users (drivers and pedestrians), eliminating the annoying problem of glare that currently plagues our roads.
The optical fixtures offer a much higher quality compared to the products used on the market until now, mainly through a few basic aspects which benefit the human eye:
• Removing direct emission which is the main cause of discomfort glare on the human eye.
• Less brightness contrast in the emitting surface between the areas of light and shadow which is one of the major aspects of visual discomfort.
• Reducing pixellation effect, a negative phenomenon for the human eye.
• Improving colour consistency and distribution of the light
Cree WaveMax® Technology is a breakthrough in the execution of waveguide technology that challenges industry-standard assumptions of how light is delivered.
Cree WaveMax® Technology redefines the limits of luminaire design to deliver optimized performance and offer broader aesthetic options - all at an unmatched customer value.
Thanks to a property called Total Internal Reflection (TIR), the light appears at the other end of the strand with very little light lost along its length.
WaveMax® ensures that the light is released and controlled properly, in fact the Cree Lighting engineers have created Diamond FacetTM optical elements, whose unique microscopic characteristics, located inside the optical waveguide platform, extract and distribute a uniform, comfortable light with exceptional efficiency. By using optical elements WaveMax® Technology offers exceptional optical control, thus guaranteeing that the light is soft and pleasant and delivered with maximum precision.
The total absence of direct luminance ensures an unprecedented and perceptible result, in terms of visual comfort and ability to relax the eye, for all users (drivers and pedestrians), eliminating the annoying problem of glare that currently plagues our roads.
Traditional technologies offer limited choices when it comes to optical selections.
Cree Lighting has changed this with our patented and highly-efficient NanoOptic® refractor technology.
Our wide range of NanoOptic options provides new possibilities for highly-optimized target
illumination performance and the flexibility needed for application-specific requirements.
Our NanoOptic refractor system provides superior light control with:
• More lumens delivered in the target area
• Improved uniformity ratios
• Controlled high angle brightness
• Multiple optical distribution patterns to choose from
Unlike other LED technologies traditionally available on the market, the design and optical control in CREE starts with the selection and development of the LED source itself;
The unique asymmetrical design of the primary lens that characterizes our diode ensures maximum system efficiency for road distribution. Our optical engineers design our tailor-made optical units around the best LED technology available on the market, the patented NanoOptic® Precision Delivery Grid™ system ensures a minimum optical efficiency of 93%, and up to 96%: a true record for road photometrics! DeltaGuard® Finish
Traditional technologies offer limited choices when it comes to optical selections.
Cree Lighting has changed this with our patented and highly-efficient NanoOptic® refractor technology.
Our wide range of NanoOptic options provides new possibilities for highly-optimized target
illumination performance and the flexibility needed for application-specific requirements.
Our NanoOptic refractor system provides superior light control with:
• More lumens delivered in the target area
• Improved uniformity ratios
• Controlled high angle brightness
• Multiple optical distribution patterns to choose from
Unlike other LED technologies traditionally available on the market, the design and optical control in CREE starts with the selection and development of the LED source itself;
The unique asymmetrical design of the primary lens that characterizes our diode ensures maximum system efficiency for road distribution. Our optical engineers design our tailor-made optical units around the best LED technology available on the market, the patented NanoOptic® Precision Delivery Grid™ system ensures a minimum optical efficiency of 93%, and up to 96%: a true record for road photometrics! DeltaGuard® Finish
DeltaGuard® is the finest industrial grade finish available today and is exclusive to Cree. Our exclusive immersion process sends the product through six cleaning, eight pretreatment stages and an epoxy e-coat before the topcoat is applied. DeltaGuard’s corrosion resistance is enhanced by the use of low copper aluminum alloys in all Cree fixtures. Cree specifies aluminum alloys such as A413, with a copper content restricted to .4% or less.
The ultra-durable powder topcoat is the last step to a truly outstanding finish that provides:
The special polymer with which we produce our lenses ensures maximum transmittance, is stabilized against UV rays and is guaranteed against yellowing over time.
The maximum loss of transparency reaches 3% over a period of 10 years.
* This warranty excludes defects resulting from improper use and installation.
DeltaGuard® is the finest industrial grade finish available today and is exclusive to Cree. Our exclusive immersion process sends the product through six cleaning, eight pretreatment stages and an epoxy e-coat before the topcoat is applied. DeltaGuard’s corrosion resistance is enhanced by the use of low copper aluminum alloys in all Cree fixtures. Cree specifies aluminum alloys such as A413, with a copper content restricted to .4% or less.
The ultra-durable powder topcoat is the last step to a truly outstanding finish that provides:
The special polymer with which we produce our lenses ensures maximum transmittance, is stabilized against UV rays and is guaranteed against yellowing over time.
The maximum loss of transparency reaches 3% over a period of 10 years.
* This warranty excludes defects resulting from improper use and installation.
Excellent thermal management contributes to optimal illumination, reliability and longevity. From advanced heat sink technology to our vented outdoor housings, Cree Lighting luminaires are designed to maximize cooling, making their unmatched performance and longevity possible.
Excellent thermal management contributes to optimal illumination, reliability and longevity. From advanced heat sink technology to our vented outdoor housings, Cree Lighting luminaires are designed to maximize cooling, making their unmatched performance and longevity possible.
Thermal COOL FLOW system is based on an airflow management technique that improves the LEDs performance. This breaks new ground and extends the product’s useful life, making it considerably longer than market standards.
Thermal COOL FLOW system is based on an airflow management technique that improves the LEDs performance. This breaks new ground and extends the product’s useful life, making it considerably longer than market standards.
Sustainability is at the heart of what we do.
Sustainability is at the heart of what we do.
Our business is to design and manufacture long lasting, reliable LED lighting solutions that are sustainable.
Keeping the supply chain as close to home as possible boosts our sustainability credentials.
In 2022, we have switched to a 100% green energy supply from renewable sources.
We care. We demonstrate more sustainable behaviours in our day-to-day activities.
2018
Dark Sky Certification - Testing & Compliance facilities
2019
Zhaga membership - EV charging - local manufacturing - Corporate Social Responsibility (CSR)
2020
ISO 14001 certification - digital marketing initiative - LiteStrong material - material mapping - first LCA report - in-house production
2022
100% green energy from renewables
2023
Introduction of 20-year warranty - first edition of Cree Lighting's Sustainability Report
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